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London PropertyWhat Investors and Housebuilders Can Expect From the Future 1. 'Going green' is here to stay 70% of respondents asked as part of a recent PwC property survey have put sustainability at the heart of their business and property development strategy. Reducing energy consumption and waste management are key considerations for new property investors. There is a tacit understanding across Europe that going green will lead to buildings retaining greater value. 2. Residential is on the rise The investment and interest in residential property can only go up; the shortage of affordable housing across the UK is one of the biggest problems facing any potential new government. Private residential investment will only continue to go up across 2015. 3. 'Healthy' buildings The rise of buildings that are more 'people' friendly is set to be a trend that will continue across the property market over the remainder of the decade. The physical characteristics of a building can influence well-being and health; expect ethical building to become more of a factor as people look for new sources of property investment. Factors such as air quality and the supply chain used to build and design a property could be deal-breakers for potential buyers. 4. Luxury property owners will have a new face The property owners of the coming years may turn out to be from a different demographic than before. As you can see from our infographic below, new investors will include buyers from emerging markets in Africa, as well as a higher proportion of female millionaires (with wealth from this demographic especially concentrated in the United States) 5. Technology will play a key role Technology such as solar glass and anaerobic digesters are being used to a maximise energy efficiency and promote waste management solutions wherever possible. Housing and housebuilding programmes will be able to benefit
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